Still, under no circumstances did Portnov senior want his son to follow in his footsteps, telling him that if he was to make a career out of gambling then it should be in management or ownership. Maybe just by observing his risky lifestyle, risk became the norm,” says Portnov. I think he passed it on to me biologically a little bit, but I don’t think he was teaching me specifically to take risks. Whether it was passed to him through nature or nurture, Portnov’s father imbued his son with the same risk-taking nature that had made him successful in a career where the house always wins. “There are periods in every gambler’s life when you are on the verge of bankruptcy,” says Portnov, “but I also saw absolute glory and the apex of success.
Sometimes he was successful, and sometimes less so, but whatever the result Portnov witnessed it all, gaining a first-hand appreciation of what gambling can do to a man’s life. He says his father would try his luck at all manner of card games, as well as betting on backgammon and sports. Growing up as the son of a professional gambler, Portnov got an unrestricted view of the gambling industry from a very young age. But going from point A to point B was anything but easy or straightforward for Portnov. The son of a professional gambler, Portnov grew up loving the films of Jackie Chan, Bruce Lee and Jean-Claude Van Damme and went on to become the head of a betting company that lists among its roster of ambassadors MMA fighter Conor McGregor and former world champion boxer Mike Tyson. We are excited to continue this bold journey together’, commented Sergey Portnov, CEO of Parimatch.Looking back at Parimatch CEO Sergey Portnov’s life, it’s easy to see why he is what he is. We see that spirit in Parimatch and the values of our customers. ‘We took a bet when we began our relationship with the UFC in 2018 on the daring spirit of the organization and its fighters to help elevate both our brands to new heights. Parimatch‘s brand association with the UFC is also supported by the iconic Conor McGregor who has been an ambassador for the brand since March 2019. Last year Parimatch was present in the Octagon for 15 events and it will remain present at the most anticipated fight nights for at least the next 18 months.
The agreement helps strengthen Parimatch‘s stranglehold in the betting industry for MMA, one of the fastest growing international sports in popularity. The UFC has signed yet another deal with Parimatch, this time to extend the sponsorship deal to keep it its “Official Betting and Wagering Partner.”Ĭyprus.- UFC®, the world’s premier mixed martial arts (MMA) organization, and international betting and technology platform Parimatch today announced the renewal of their partnership that will see Parimatch remain as the “Official Betting and Wagering Partner of UFC” for the Europe and CIS region until the end of 2021.
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